Online ads can become ‘electronic wallpaper’ if not planned well – brands...
Brands and agencies have had mixed reactions to Google’s viewability study, which revealed more than half of online ads are not seen by consumers.The study, conducted across Google’s display network...
View ArticleRakuten brings mobile programmatic in-house with aquisition of Deep Forest
Rakuten Marketing, the digital arm of ecommerce company Rakuten, is to take its mobile pogrammatic trading in-house after acquiring Deep Forest Media, a demand-side platform (DSP) it hopes accelerates...
View Article'If I leave my agency tomorrow what can I take with me?' – Nestlé...
Programmatic trading has courted controversy since its inception. To date it has been the domain of agency networks, tech giants such as Google, and numerous independent tech vendors all jostling for...
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GroupM inks ad stack deal to bolster social insights
WPP’s GroupM has updated its ad tech stack after striking a deal with marketing services provider Networked Insights, to improve efficiencies in how its staff plan and implement client campaigns, in a...
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TV ad budgets stagnate as US TV buyers embrace digital video and programmatic
US brands are shifting budget from their traditional TV spots to increase digital video ad spend, in order to catch up with audiences’ media consumption patterns, and considering taking their TV buying...
View ArticleMedia spending patterns show 'the death of the media agency' is...
The IAB UK this week published a report delving into two of the most buoyant sub-sectors in the digital advertising sector – both mobile and programmatic – finding that almost two-thirds (64 per cent)...
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